Fashion in Pop Culture

Fashion in pop culture

Fashion culture is pop culture. Fashion today is everyone and just about everyone is involved in fashion. From fast fashion to high fashion to thrift. Everyone wants to look good and feel good and this is what fashion does for people. Whether they work in a bank or on a stage. Fashion has become apart of music culture. Just about every major artist has their fingers in fashion by creating their own line or partnering with another fashion company.

Adidas X IVYPARK

Great examples of these are Beyonce who took her ivy park line and partnered it with Adidas, the line sold out when it was just on presales in just minutes. She used a great strategy of sending the entire line in a big orange box following the collection color scheme to all of her friends and family who have big influence on social media. All of these celebrities were excited to post their outfits and share the news, making try on hauls or just posting the goods. Beyonce was able to sell out her collection because of popular culture. the collection was highly anticipated,everyone wanted a piece if they could get it. Even though the prices were higher than Adidas normal items.

Rihanna Fenty

Rihanna has taken over the game by reaching fashion in many different out lets from partnering with brands to making her own brand she has FENTY her high end luxury brand in which she is the first black women at LVMH. There's Fenty Beauty her make up line, Savage X Fenty her lingerie line, Fenty by Rihanna which she first collaborated with another fashion house. All of her products have become popular with on and offline. From sold out fashion shows to sold out online drops. She is her own brand but she goes further by sending marketing merchandise to celebrities and they get the brand out further.

YEEZY

Another great example is Kim Kardashian who modeled Yeezy without anyone knowing by hiring paparazzi to take pictures of her in the new Yeezy collection before it went on sale. Kim also later came out with her skims collection which sells out when she sets items on sale.

One thing I've noticed is that pop culture plays an enormous role in the Kardashians sales. They do this thing where they put a certain amount of items on sale first so they can say they sold out quick and then they will release the rest later and sell those out. People who are shopping these items will go in and wait for the sale not be able to get anything and think that these items have sold out and want to get them even more because they are so popular.

Pretty Little Thing X Saweetie

Another example is artist like Saweetie and Cardi B partnering with fast fashion companies Pretty Little Thing and Fashion nova. (Fast fashion is Fashion that is in and popular now but will be out by next season. The clothing is mass produced made fast and cheaply in factories and often in a poor environment where the workers are paid extremely low.) These sites are very popular because of social media and celebrity partnerships. These celebrities get paid a percentage of the sales and the clothing brand gains more popularity. These special partnerships on the sites always sell out the same day, just because of the fact that people on social media want what their favorite celebrity is wearing.