I chose to use the video “Postmodernism in Advertising
Explained” to write my post about. This video goes in depth about how
postmodernism is shown in modern day advertisements, with two prime examples. The
video refers to two advertisements, one for mend cologne, and another for
clothing. In both, the symbol being portrayed is unclear to the viewer if they
are unaware of what the advertisement is for. In other words, the cologne
advertisement could be a reference to many different things, as it features tan
well toned men covered in oil feeding grapes to each other. Is this a grape ad?
Is this a gym ad? Upon first glance it is very unclear as to how the
advertisement is trying to capture the viewer’s attention. An example I found
in a similar situation is an advertisement I found for Levis jeans. Although there
are jeans in the photo, it is very confusing as the person holding the jeans is
a mermaid. In other words, someone who does not necessarily wear jeans (the
mermaid) is promoting a pair of pants. In my opinion, this is to attract
viewers in an effort that is different than other jean companies. People who
appeal to the idea of mermaids may buy the jeans as they correlate the jeans
and the mermaid in their mind. Although this attracts the viewers as it is
different than “normal”, it’s still a weird approach when there are so many
different advertisements constantly appearing in places we look on a day to day
basis such as social media, the news, search engines, emails, promotional mail
and so on.
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