Mass Culture Theory - Art

In the past and even today, artwork done by famous artists has been viewed as more high class than part of mass culture. Pieces of artwork hand painted by famous artists, most of which are thought to have some sort of deep meaning behind them that people are willing to pay thousands and sometimes even millions of dollars for. This artwork was so valuable because it was unique, it is hand drawn by the artist not something that is mass produced and reproduced that everyone can get their hands on. However Andy worhol took a different route than most artists. Instead of wanting his art to be one of a kind and hand painting everything he created he wanted to make mass produced art. He is known for his Campbells soups cans painting which was very popular with the public. After this he did not paint but switched strictly to silk screen printing all of his works of art. He created mass-produced pieces of artwork that changed art from being more distinguished and exclusive to a part of mass culture. His artwork did not pretend to be something with deep meaning or exclusive only to the high class or those who could afford it, he made mass produced works of art. "However, when his art still sold, without having meaning, it showed the world that fine art, commercial art, and even marketing were not so very different after all." (Andy Worhol: Mass Produced Art with Popular Appeal) 

http://emptyeasel.com/2007/05/22/andy-warhol-mass-produced-art-with-popular-appeal/