Jordan Mania

The mass production of Jordan sneakers has been a on going conversation within the community of "Sneaker heads".  With Jordan sneakers you have the originals that were released while Michael Jordan was still in the NBA and the rereleases, which are a reproduction of the original. The most sought after Jordans are numbers 1-23, each design that originally released were given a number and then a name identified with, by a color (i.e Jordan 12 Playoffs or Jordan 7 Bordeaux) pictured below. Over the years the releases have included new colors that would not be considered original and more numbers to continue on with Michael Jordans legacy.

Jordan 12 Playoff via Flightclub.com




Picture via Flightclub.com

Over the past 7 years the demand for a pair of Jordans has risen, that has not gone un noticed by the Jordan Brand. Since the rise, they have started to release more pairs within a set release date. Prior to this, there would have been a set number on how many would be released in total, making them more valuable. You would not have found a pair on the shelves more than an hour after a Saturday 8 am release. People were willing to pair almost 5 times the amount paid for them at one point. Now you  can find pairs still on shelves weeks later because of the over producing and higher costs of a pair of Jordans.