Sunday, March 13, 2016

Gears of War's Logo

Image Source
Gears of War released in 2006 for Microsoft's Xbox 360. The soldiers in the game are referred to as "Gears", and they work for the Coalition of Ordered Governments, or C.O.G (Get it? Gears, COG? Heh.). This small amount of information is actually all we really need to make sense of their logo, a blood red skull inside of a gear.
The logo in question
Image Source

First thing's first, here's the breakdown of the logo.
Sign: Gears of War Logo
Signifier: Blood-red colored gear and skull
Signified: Gears of War series
Myth: War and death

We obviously know the sign is for the series Gears of War because it is paired with the title in the image above and on the cover art for the series. It's seen on all four of the games (Gears of War, 2, 3, and Judgment) covers, and will also be included in the upcoming Gears of War 4.

Breaking the logo down now, we can look at the signifiers. What makes this logo relevant to the game series? We know from the title and the basic premise of the game that the soldiers are the gears that make the C.O.G. operate, hence their name, and why it's present in the logo. 
Then we look at the word "War". War implies death, and blood. Since blood is red, we can pretty easily figure out why they colored the logo red; they want to imply that the game is bloody, and there will be violence and death. Inside of the gear, we see a skull, which we know as the symbol for death, because when a person dies and their body breaks down, left behind at the top of their skeleton is the skull (the symbolic properties of the skull could be a blog post all on its own).

By applying these three elements together in the logo, we know what the game is about before we even play it. There will be blood, and there will be death. Since this is the key element of the gameplay in the series, the logo is now synonymous with the series itself, and becomes the game's signifier.

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