Commentator and YouTube Cody Ko has a video titled "It's Everyday? No. (Jake Paul reaction). I believe that in this, although I completely agree with the video, and am a fan of it, critiques an element of popular culture through the lens of mass culture theory. This is an older video, being at about a couple of years old. It is about YouTuber Cody Ko reacting to another YouTubers, Jake Paul, music video to his song It's Everyday Bro. At the time of the video, around the summer of 2017, the song had made it to the number 2 spot on iTunes music charts, second to Justin Bieber's Despacito, making it popular culture. Cody Ko tears the music video apart humorously, but the video as a whole tends to have a gatekeeping elitist feel to it, similar to the ideas in Mass Culture Theory. Cody Ko compares the song to mainstream rap music, which would be the equivalent of someone comparing a teenager's drawing to a Renaissance painter. It focuses on Cody Ko's taste and aesthetics versus the taste and aesthetics of Jake Paul, and in the end devaluing Jake Paul's work. The YouTuber makes a list of things that shouldn't be rapped about, and talks about the quality and creativity that the lyrics are lacking. He says things such as "It's a sad day for music," and "don't rap about YouTube. It's not cool" (Cody Ko 2017). Although I agree with Cody Ko on this, it is putting down one aspect of popular culture and devaluing it due to believing that the quality that would have been spent on any other mainstream rapper would have been immensely better. YouTuber Cody Ko addresses that music is much harder to make than it seems, and makes the comment: "This video was wrote, shot, and edited in one day... Yeah. It's pretty [explicit] clear, bro" (Cody Ko 2017). Which comes from the Mass Culture Theory of things that have value in them must take time and not be quick and easy. This video is satire, of course, but within that has some pretty elitist views that I would not have recognized at first.Sunday, February 10, 2019
Mass Culture Theory in Youtuber Commentary
Commentator and YouTube Cody Ko has a video titled "It's Everyday? No. (Jake Paul reaction). I believe that in this, although I completely agree with the video, and am a fan of it, critiques an element of popular culture through the lens of mass culture theory. This is an older video, being at about a couple of years old. It is about YouTuber Cody Ko reacting to another YouTubers, Jake Paul, music video to his song It's Everyday Bro. At the time of the video, around the summer of 2017, the song had made it to the number 2 spot on iTunes music charts, second to Justin Bieber's Despacito, making it popular culture. Cody Ko tears the music video apart humorously, but the video as a whole tends to have a gatekeeping elitist feel to it, similar to the ideas in Mass Culture Theory. Cody Ko compares the song to mainstream rap music, which would be the equivalent of someone comparing a teenager's drawing to a Renaissance painter. It focuses on Cody Ko's taste and aesthetics versus the taste and aesthetics of Jake Paul, and in the end devaluing Jake Paul's work. The YouTuber makes a list of things that shouldn't be rapped about, and talks about the quality and creativity that the lyrics are lacking. He says things such as "It's a sad day for music," and "don't rap about YouTube. It's not cool" (Cody Ko 2017). Although I agree with Cody Ko on this, it is putting down one aspect of popular culture and devaluing it due to believing that the quality that would have been spent on any other mainstream rapper would have been immensely better. YouTuber Cody Ko addresses that music is much harder to make than it seems, and makes the comment: "This video was wrote, shot, and edited in one day... Yeah. It's pretty [explicit] clear, bro" (Cody Ko 2017). Which comes from the Mass Culture Theory of things that have value in them must take time and not be quick and easy. This video is satire, of course, but within that has some pretty elitist views that I would not have recognized at first.