Domination of one social class or a group in society
describes hegemony. As of lately, hegemony has become a strong part of mass
media, in the news particularly. For my example of, I chose to write about
hegemony and how it is involved with the news. Each news station is viewed as
something that is independent or differing from other news stations. What many
of the viewers do not realize is that many states require news channels to
cover certain parts of the news, and leave other parts out for the sake of the
state ultimately controlling what the public knows and does not know, or trying
their best to at least. Many stations are required certain topics, and are held
accountable if they do not report on the proper things, as the state has the
idea that by controlling what the viewers see, naturally they can control what
they viewers think about said topics depending on the presentation of those
topics. Often times, you may notice something that is portrayed in the news as
a positive thing although in your mind you know it isn’t a positive thing, like
framing the raising of tax percentage by providing pros to the topic and
leaving out the cons, for this topic specifically the con would be ultimately
needing to pay more in taxes, which is more money coming out of the tax payers
pocket at the end of the day to go towards doing something that may not necessarily
benefit all tax payers. By using the framing technique, media often controls
the crowd by making an idea or thought seem ideal to the viewer when in
actuality it is affecting them more than helping them.
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