Fashion

Fashion is something in modern day society that is changing frequently, almost never staying the same for longer than a few months time. In popular culture, fashion refers to terms like purchase of clothing, marketing, changes in production, and more. Fashion is constantly evolving, as it is a competitive business. Throughout fashion, strong celebrity names hold a strong presence in not only the fashion world, but popular culture in general. Fashion role models such as Jay Z have progressed the world of fashion throughout his career, often times being noted for the way he dressed.
Fashion can show up in different parts of society, from boutiques to runways, in clothing shops as well as on the streets. Continuously producing new versions of itself throughout different channels, fashion is a competitive business between designers, often times fighting for the most popular celebrities to "promote" their styles and fashions to society. By doing this, designers are marketing their products, to go along with and follow a certain type of consumer fashion style that is currently popular. By having a specific type of fashion, designers and brands often times grow their follower base, cementing people in society to specific cultures. Often times, designers and big name clothing brands will use a point person, or marketer such as professional athletes to promote their products, most of the time being able to control what current fashion statements are considered popular or "in" at the moment. Fashion plays a big part of popular culture as it is something that will always play a role in society, and it is constantly evolving. By constantly evolving, and becoming "better", fashion creates a self - perpetuating reinvestment aspect within popular culture.