Signifier: A beautiful creature with snake hair
Signified: Medusa (greek mythological figure)
Myth: attraction, beauty, luxury, power
While I was looking for a symbol, I thought it would be very interesting to look into the logo of Versace, a very famous and luxury brand in the whole world. The Versace logo contains to Medusa, who is a greek mythological figure. Medusa represents a beautiful and powerful creature who was punished with hair snakes. Medusa was a very attractive figure and hard to forget, but at the same time she was seen as a monster who punishes people with the snakes in her head and this might have a negative representation of a negative character. Medusa as the logo of Versace represents something beautiful, attractive, powerful that makes people fall in love and once they do, its hard to forget and they do not have way back. This is the perception of the Versace logo that shows how attractive and beautiful are Versace products and then made people fall in love with their products, but at the same time it shows a sense of power and shows a sense of luxury which comes from the way her face is shown in the logo serious but powerful and hard to take down. I found interesting the way Medusa head as Versace logo represents something attractive to people and also hard to forget. When I was little and first saw Versace brand and the logo of Medusa, I kind of thought "why Medusa? she is evil and represents the bad characters" But then after research I understand how Medusa represents Versace brand as I stated above, attraction and beauty catches people's attention.
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