Is supreme really supreme?

Supreme once a small skate company based in New York is now one of the most recognizable names in fashion. Starting out only selling skateboards and t-shirts supreme has branched out and evolved into a streetwear empire collaborating with brands such as Louis Vuitton, Nike, and Stone Island. Supreme has 11 storefront locations but sells most of their products online through their implemented drop dates. Supreme has designed a clever method to make their products more desirable by limiting the actual amount of each product. The way they sell the products is very crucial to the development of customer support. They have implemented a drop program where they sell new items every Thursday at 11am. 

Supreme is an embodiment of pseudo individuality but not in the traditional sense. Supreme has created a supportive customer base by making their items limited as well as having structured drop program. By having new items released every week that are just a little different from the last the customers will never be unsatisfied. When you purchase supreme you not only get the object itself but you also get this feeling of accomplishment. Since it is so limited and the structure of the drops are so organized almost anyone can just go on the site and try to buy a product. But its really not easy most of the website sells out in under 60 seconds with the most popular selling out as fast as 3 seconds. So if you are lucky enough to check out you actually feel supreme. 

But does supreme really make you feel supreme or is it just all a scam. Most people view supreme as an investment saying that if you purchase a product you are automatically guaranteed your money back on the resell market. This is true but it is only true because the customers made this happen. Without the customers supreme is nothing, we the consumers are what makes something popular it doesn't happen out of nowhere. By releasing new products every week supreme is creating a distraction from what you actually need in life.