Signifier: Gold bull
Signified: Lamborghini cars
Myth: Power, strength, luxury
I really love the Lamborghini logo for this assignment, as we can look at both the bull itself and it's color for symbolism. It has long been known that bulls are extremely strong and powerful animals, and their horns can prove to be both intimidating and dangerous. Using the color gold can signify high class and luxury, as gold has always been desired for it's shine and color, even in ancient times (such as ancient Egypt). Lamborghini has been around since the 1960's and has always been known to be one of the top tier car manufacturers even to this day, so it must be working for them pretty well. Digging deeper into some of our favorite logos is really fun yet a bit challenging, and a good logo will always have a concrete answer, like this one does.
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