Semiology - Apple Logo

The Apple logo is something that is recognized worldwide. It's a very simple logo just an apple with a bit taken out of it but it represents much more than just that. The signification is Apple as a company, it represents them as a company but also all of their products and services. The signifier is the picture of the apple with a bite taken out of it.  The signified is apple as a forward thinking company and leader in technological innovation. Apple is thought of as the premium provider of laptops, tablets, and cellphones. Although there is not a huge amount of different between their products and other companies their products are still seen as superior to other PC's. This is also part of the myth surrounding apple - that their products, software, and services are premium quality and that why consumers are willing to spend so much more for iPhones and apple computers compared to other laptops and phones. It's interesting how Apple has always had a sort of mystique surrounding their products and services. Since their first computers and cellphones they have always been thought of as superior to their competitors and because of this, able to charge much more for their products.