Today, a trailer for Zack Snyder's Justice League (2017), staring Ben Affleck and Henry Cavill, was released. It was flashy, bright, and there seemed to be more jokes. Compare this to two other trailers for films in the DCEU (DC Extended Universe), that being Man of Steel (2013) and Batman V. Superman (2016), and your have a very different movie. Why is this?
The DCEU has not had great success critically. Upon their releases, Man of Steel received mixed reviews, while Batman V. Superman received negative reviews. These came not only from critics, but the audiences as well. Strangely, a lot of the critics and viewers had a similar complaint to these movies? The film's were too bleak. The dark scenes of the films contradicted with The overtly dark tones of the film's seemed to only put discomfort in many viewers, as both audiences and critics seemed to agree. Looking back at the trailers for Man of Steel and Batman V. Superman, the trailers were more serious and represented the dark tone of each movie. However, after the reaction for Batman V. Superman came out, DC scrambled to change. This was because the reception had begun to effect the film's box office returns. While both films were hits, they weren't the mega hits the studio was looking for, especially when trying to compete with those in the MCU (Marvel Cinematic Universe). Because of this, changes had to be made.
This started with Suicide Squad (2016), both the movie and the trailer. The first trailer for Suicide Squad was dark, slow, and serious in tone. However, the second trailer, realsed after Batman V. Superman, was more comically and colorful when compared to the first trailer. Reshoots for the film were also done, in order tof give it a more light hearted tone when compared to previous films in the series. Looking at the trailers for Wonder Woman (2017) and Justice League (2017), the trailers seem to be more light hearted and colorful in tone, as well as the overall films.
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