Post modernism is all about the way answer questions we have for the world. As the video explains, at the beginning of time the people turned to the church for the truth, as God was all knowing, therefor knew all the answers. As time went on, and technology advanced, people turned to the printing press and newspapers for the truth. When the Scientific Revolution went on people relied on logic, reason, and of course science for the answers to all their questions. However, these scientific advances has failed us because humans have changed the outcome to these answers. Because these scientific advances has left us with an unclear meaning, we are left with post modernism - which is simply us searching for answers. This is where advertising comes in to play off our lack of clear meaning in the world. Ads are commonly leaving us with more questions than they answer, which is the key problem in a post modern world.
Many ads today follow the same type of logic described in the video. Take this Abercrombie & Fitch ad (or really any A&F ad). There are 3 guys, shirtless in what looks to be a great conversation. That's great, but what is this ad supposed to be selling? Isn't Abercrombie a clothing store? They make cologne, too, but there's not description of that either. Instead the company has left us to want their products simply off the looks of these young men. Even though the companies logo is attached to the picture it falls under the post modernism category because it leaves us with more questions about the company and their products than what we had before hand.Po
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