For this weeks blog I am going to discuss the #LoveWins debate that was
so highly publicized and controversial during the summer of 2015 and its involvement with cultural hegemony. I’m sure everyone has heard about this controversial
debate, but if you haven’t the #LoveWins campaign came about during and after the
U.S. Supreme Courts ruling involving same-sex marriages to grow awareness of
the newly accepted feat homosexuals gained. During June 2015, The Supreme Court
ruled that same-sex marriages were to be recognized nationwide in a 5-4
decision. The #LoveWins campaign came into conflict with the mainstream culture
because many people oppose same-sex marriages and did not support the idea at all. Homosexuals and also family members, friends, acquaintances took a stand and created a media frenzy showing the support Homosexuals deserve and get. I believe the #LoveWins campaign has created significant change because of the
attention we have seen it has brought nationwide. Around that time you could
find peoples profile pictures on the popular social media site Facebook changed to a
rainbow filter. If you happened to have a twitter account during summer 2015, every
time you would refresh your twitter page you would see the hashtag #LoveWins.
#LoveWins became the most viral Hashtag of the same-sex Marriage ruling. The
Hashtag reached 6.2 million tweets within six hours after the decision. This is cultural hegemony at work. The
conflicted group, homosexuals, gains awareness through social media outlets
with #LoveWins to increase resistance of same-sex marriage, although some
people will still be against it.
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