Beats by Dr Dre Headphones

This week, I am going to discuss a specific brand of popular headphones called, Beats by Dr Dre. Walking into a gym setting you can find many people rocking these fashionable headphones. Beats headphones are supposed to be the best of the best and supposedly keep all other sound out. My brother has two pairs of these so I obviously had to give them a try, and personally I really enjoyed how the music sounded coming out of these, and also how I couldn’t hear a thing from the outside world while wearing them. The headphones are somewhere between $200-500 and they also have a Pro edition that sells for $1200! Beats headphones have become a $1 billion dollar business because of the high demand of customers needing to get their hands on these culture industry products. 

Constantly, new colors, new editions, and new sizes are being produced with higher costs and a better make. They have products like the studio beats, studio wireless, mixr, and solo.  With all these different makes consumers have many options. Headphones themselves are a culture industry with many different brands of headphones with better technology than the rest being released everyday. You have popular brands Apple, Sony, Bose, and Panasonic all competing for you to buy their “better than the other brands” headphones. I do not believe that headphones distract us from a real world change in the sense that these headphones are actually allowing many people to escape their problems and go into a state of relaxation or coping with something and listening to what makes them happy. Not only that but headphones allow a sense of privacy. Beats by Dr Dre create a self-perpetuating reinvestment in popular culture because of the cord that comes with them constantly having to be replaced, and through their marketing strategies targeting kids to want the next best thing that they have came out with.