Packages within Packages

Oreos, one of the popular snacks in the world, now come in packages of 2 or 3 Oreos and there are even individually wrapped Oreos. Whereas a regular traditional box of Oreos contains about 30 cookies, these newer products are basically packages within packages. These “convenient” packages are incredibly wasteful as within a large box there are 12 smaller packages; this results in more unnecessary waste material. 

The company is selling these individually wrapped Oreos as a great “on the go” snack and is marketing this product towards families with kids and anyone else who don’t have the time to place 2 or 3 Oreos in a reusable container. Apparently, the appeal, as this blog post I found which was sponsored by Oreos, points out, is the ability to quickly put these individual packages in a purse or to easily tuck them into the glove compartment of a car. The two packs, according to Oreo, are “perfect for a quick treat at work, running errands, carpooling to family activities or family day trips.” 

This new “upgraded version” of this product is completely unnecessary. The actual product is exactly the same, only the packaging is different. Reusable containers are perfectly adequate. It’s really just a way to for the company to try and convince consumers that this is an easier way to provide your kids with snacks and that you’ll save time doing it.